By: Iris P. Concepcion
There is a perfect place in this country to wage word swaps, emitting not only tactile but mental expansions. The possibility of one person not getting the message though, even while lounging inside a mall, is 10:1. That mediocre.
Today, I read a print ad on Taiwan as a tourism haven and was astounded by the clarity of its execution. The tagline brief; the picture uncreased. We need to work ours in this minimalist manner.
A day before, I laughed at an eyewear's ad outlet inside a mall that used to be a racing track. Do not get me wrong. I love horses. They are the studdiest animals in the kingdom. In lieu of the stalls though, you may miss the old days of jockeys galloping in royal-like thumps like revered nobility. The ad featured a man cutting a kid's hair. Poor vision led to a bad haircut. The face of the kid wincing in muted obedience is one for the books. That is certainly aesthetic abuse; I want my hair shiny, not spotted.
I absolutely love its daggerish medium. While the space was not properly maximized in this shopping location, some stalls deserve attention for their quirks and cutesy factors:
1. Comic Marvel store with miniature, Japanese anime characters in compact arrangements. Beautiful sight.
2. A simple logo for a silver jewelry shop.
3. A yogurt stall with Stan Lee-like pow-wow inscriptions. Delicious, even the words are appetizing enough.
In my favorite destination, even their ad burgers talk wildly. It is a visceral moment of hushed fascination. Every nook is a poet's moment to ponder. You might get irked by the robust Manny Pacquiao laughing there but that is just us, tumbling up. It is also very receptive to visual artists as they are given spaces side by side with barber shops and spa joints. That is poetic interlude.
In Quezon City, the open air structure of another mall has Disneylandish style of installations. With proper themes. The M pedestrian walkways are just the added attractions.
Dapitan has gone on a streak of clean-up drive. I walked today along its newly improved street and felt free walking along its new stores. Even their meat shops are similar to your delis located in posh villages. The prices are affordable too. There are a lot of food choices in the area. Their barangay captain must be doing great in its drive to beautify its surroundings. The key, I think, is that they cooperated toward progress instead of sowing disorder to conjure a chaotic conditioning. Somewhere along the street, I saw a car with the Laban emblem and the words: "This is the Ateneo way." A given, but imaginative.
I likewise watched a string quartet from the University of the Philippines. I do not know how to write about the buzzing fireflies and fighting felines upstaging the artists. They brought a guitar with a flag sign that had travelled as evident in its "Fragile" sign.
Curiously, their foreign renditions got eclipsed by a David-improved "Karitela", a native song that had done a rework. It sounded different and tasteful.
My funny anecdote comes from a bunch of Nipongo-looking guys in blue polos who, like me, scoured the free taste samples of fish fillet, sunkists, beef ravioli and chili chicken in my favorite mall. You can go inside its grocery corner extremely hungry and get out from it filled. We are watching the guy who did his skillet of pasta. Emerging from nowhere is a Groucho boxer explaining to me what needs to get improved on the taste. We have a new code of facial expression. It is fast catching on. Hilarious but true.
The better other is such a glutton. He got three servings I think. I do not have the balls to gulp down the freebies as if I am Hulk Hogan. Such a happy place for very happy people.
Thank you for the props in words. Well-written as only the indie underground lit types can do.
M did don this one:
I LIT UP. Beside a teddy bear shop in satin housewear. This is another splendid shop in that racetrack area.
When you throw it away to these wordsmiths, life breezes like a mix constellation.
Now:
HOW TO USE APPROPOS IN A POEM
Blackened and shut
Spectre of colors
Opened the pastels
Appropos to medieval
Compact history
I do not even understand my poem. Do you?